A picture is worth a thousand words. It's a very familiar saying, and still very true. Any good description, choice of special words and original wording is no substitute for a quality photo. A perfect presentation of the offer should be a matter of course, because good pictures are the best sales argument. Show your customers that it is really worth buying your goods and using your services.
What does an ideal photo look like?
- To make an attractive and eye-catching offer, we need ideally five to six good quality photos from you , but at least four. We will use the best photo for the offer banner, the others for the gallery.
- If you can, always use a camera rather than a mobile phone. Camera images will be better quality and easier to edit.
- Use the largest photo resolution possible, but at least 2000 × 1000 ob (600 kB).
- Try to capture the subject or room from different angles.
- Always shoot in landscape, then you can work with the photo better, cropping and editing it. Don't use any filters or editing, leave it to our experienced graphic designers.
- If possible, prefer to shoot in daylight, but be careful of direct sunlight so that the photo is not overexposed.
- Make sure the photos are sharp.
- If you have had your offer or traffic photographed by a professional, send us those photos in the highest quality possible.
- Photos must be in color, definitely not black and white, and must not contain any text, watermarks or brand copyright.
What to capture and what not to capture?
- Photos must best represent your offer. There should be nothing in the photo that is not related to the offer. For example, if you are offering a menu with roast chicken and chips, don't take a photo of them together with a salad or drink that is not part of the menu.
- Capture the whole menu as you will actually sell it. The customer wants to see what they're actually getting. For example, if you take a photo of chicken and chips and then decide to change the side dish at the last minute, you can't use that photo.
- Be careful what is in the background of the photo.
- If there are people in the photo of me, you must have their permission to use the image for sales and advertising purposes.
- Avoid photographing signs. The logos of various beverage brands, such as Coca Cola and the like, must not appear in the images.
Our graphic designers use Shutterstock to make your offers look more appealing, for example, to source background photos for merchandise or illustrative themed photos. But nothing can replace your own high-quality photos, which are a prerequisite for running your event. However, under no circumstances download photos from Google or other sources to which you do not have the rights. We can't and don't want to use those.
What is important when you offer food, services, accommodation or merchandise?
Gastro
- The minimum size of photos is 2000 × 1000 ob, size min. 600 kB.
- To run your offer we must have a minimum of 4 high quality photos. We will use one for the main banner, another for the preview.
- Above all, think about making the food look fresh and appealing. If the photo doesn't do it justice for you either, try taking different photos.
- Ideally, capture the entire menu you're offering, preferably from multiple angles, and then do so for each dish offered separately.
- Pay attention to where you place the plates. A clean table is best without extra decorations, brightly colored tablecloths, etc.
- Try to get the whole plate in the picture, even with a little space around it, so that the photo can eventually be cropped to the size you need.
- The picture should not capture any logos, for example of drinks such as Coca Cola etc. Unless the drinks are part of the menu, pour it into a glass instead and take the photo that way.
- Don't forget to represent your restaurant or café as such. A photo of both the interior and exterior is ideal. Try multiple photos from different angles so that we can choose the most attractive one.
Goods
- We need two formats to present your goods: a wide photo for the main banner and then images of the individual variants.
- The ideal size of the image for the banner is 2000 × 1000 ob, size 600 kB. The photo for the banner should contain a selection of variants on a nice background, possibly on a white background, which our graphic designers will edit.
- The ideal size of the photos of the individual variants of the goods is 2000 × 2000 ob, size min. 600 kB. Photos can be landscape, we crop them to square format. However, please take into account that the item must fit on the square cutout.
- Too much creativity is more of a detriment in this case, take the item on a monochrome, ideally white background to make the item itself stand out.
- Pay attention to the condition of the goods when taking the photo, they should be out of the packaging, clean, clothes should not be wrinkled and tags should not be visible.
Services
- The minimum size of the photos is 2000 × 1000 ob, size min 600kB.
- Your offer must contain a minimum of 4 photos - one main photo for the banner and at least three photos for the preview.
- Don't forget a picture of your establishment. Try to take a photo from multiple angles and make sure the interior looks clean and tidy. Look out for little things like a bucket and mop in the corner, an uneaten snack left on the reception desk or smudges on the glass table, etc.
- Don't create any collages, such as "before" and "after" pictures when offering beauty and hairdressing services, car interior cleaning, etc. Please send us the photos you wish to use for such a demonstration separately, one at a time.
Travel
- The minimum size of the photo is 2000 × 1000 ob, size min. 600 kB.
- Show potential guests as much of your hotel or guesthouse as possible, so they have something to decide for you.
- Of course there should be photos of the individual rooms, the restaurant and the building, don't forget the children's play area, gym or playground and spa, for example, if guests know how to use them.
- When taking photos of the interior, make sure to keep it clean. A forgotten vacuum cleaner, unmade beds, drawn curtains, an unmade hamper, etc. should not be in the picture.
- Entice guests with pictures of the hotel's surroundings, nature or landmarks that will be nearby, ideally taken in multiple seasons.