We are introducing a new feature that will make using vouchers more enjoyable for you and your customers. No more rushing around during the last days of validity or phone calls asking for an extension. What are the other benefits of the "slider" and how do you set it up?
Why use sliding scale validity?
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Prevents last-minute voucher redemptions.
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It will evenly distribute customer traffic in your business.
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Thanks to it, you will no longer have to deal with extending vouchers.
Fixed vs. sliding validity
The fixed validity, which has been set for all promotions so far, means that the validity of all vouchers sold expires on the same day . If the promotion lasts, for example, 9 months, the customer can use the voucher for this entire period. However, someone who buys the voucher before the end of the promotion only has a few days to use it . At the same time, we know that many customers save their use for the last minute and the capacity of businesses may not be sufficient.
With a rolling validity, all vouchers sold have the same number of days of validity , but it is automatically shifted depending on the date of purchase. This means that each customer has, for example, 3 months from the date of purchase to use the voucher. The promotion can run for up to 2 years, while setting a rolling validity ensures an even distribution of voucher usage.
Examples of how the sliding voucher validity works:
The validity of the purchased voucher is set as sliding, with the validity of the voucher never exceeding the total validity of the variant .
Examples of purchasing a voucher:
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Variant validity 1. 7. – 31. 7., rolling validity 14 days: Voucher purchased on 10. 7. will be valid from 10. 7. to 24. 7.
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Variant validity 1. 7. – 31. 7., sliding validity 14 days: A voucher purchased on 28. 7. will be valid from 28. 7. to 31. 7. (i.e. only 4 days, even if 14 days are set, because the validity cannot exceed the end of the variant's validity).
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Variant validity 1. 7. – 31. 7., sliding validity 14 days: Voucher purchased on 25. 6. will be valid from 1. 7. to 14. 7. (because the start of the voucher validity cannot be earlier than the start of the variant validity).
Christmas tip: In the run-up to Christmas, we recommend setting a rolling validity of at least 6 months. Vouchers are a popular gift, so make sure the recipient has enough time to use them. After Christmas, of course, it is possible to shorten the validity again.
How to set a sliding scale?
You can conveniently set a fixed or sliding validity directly in your partner interface, in the Variant Content tab. You can set a different length for each variant of your promotion.
Alternatively, contact your sales representative or deals manager. They will be happy to help you with the setup and advise you on the best way to do it.